Zalando is a leading European fashion retailer based in Berlin, Germany. The brand sells apparel, shoes, sportswear, and other fashion accessories. Its business concept emphasizes improving customer loyalty by providing a memorable shopping experience for customers. It solely operates online and uses the data collected from customers to deliver a streamlined shopping experience that meet their fashion needs.
Zalando is a public limited company listed on the Frankfurt exchange using the $ZAL symbol. The company’s ownership includes many individuals and investment companies, including T. Rowe Price, Anders Holch Povlsen, Baillie Gifford, BlackRock, Vanguard, Robert Gentz, David Schneider, and so on. The company also has other subsidiaries, including Zalando Payments and Zalando Marketing Services. Zalando’s major competitors include ASOS, Yoox, and Shein.
Zalando was founded in Germany by two friends, Robert Gentz and David Schneider. The two university graduates first launched the business in 2008 as a shoe retailer under the name “Infansho,” later expanding its offering to other products. In 2019, Zalando introduced its “do MORE” sustainability strategy, with the aim of developing a sustainable fashion platform that benefits everyone.
Zalando is included in the DataBoutique.com scope, and all of its brands can be browsed and compared. As of September 2022, it lists more than half a million products of more than five thousand brands.