Veja is a France-based footwear and accessory maker that is widely regarded as one of the most environmental sustainability conscious and environmental-friendly brands in the world. Veja products are made of wild rubber, vegetable-tanned leather, organic cotton, and recycled materials. The Duchess of Sussex, Meghan Markle, famously wore a pair of Veja sneakers to a tour with Prince Harry in 2018. The shoe manufacturer produces running shoes that combine sports ethics with performance.
Veja is a privately owned business belonging to its co-founders, Sebastien Kopp and François-Ghislain Morillion. The childhood friends who turned business partners are growing the brand organically without funds from any third party. Kopp serves as the Creative Director while Morillion is the Sourcing Director. Competitors of Veja's concepts include Native Shoes, Cariuma, YATAY, Neven Po-Zu, Opale Sneakers, and Allbirds.
Veja was officially launched in 2005 by Sébastien Kopp and François-Ghislain Morillion. The founders came up with their first official collection in 2006 using vegetable-tanned leather. The brand released a capsule collection of printed trainers, inspired by Professor Greg Asner and the ecosystem's biodiversity. Veja continued to produce eco-friendly products, which led it to win The Observer Ethical Award in 2012.
Here is a comparison for men’s footwear between Allbirds, Camper, and Veja (Zalando, EMEA, September 2022, source: www.databoutique.com).