Unexpected Use Cases, Farfetch Data and Pricing Glass Ceiling
An update from Databoutique.com
This is the weekly update from Databoutique.com, the instant market research platform. We cover new features, use cases, and noteworthy stuff.
Data access is broken: Few organizations have the time, resources, and skills to use data tools to research competition. Most do their research manually, and only when they really have to, often making decisions with no sufficient information.
Our Mission is to make research simpler, faster, and smoother. So more people in more companies can afford to do it. So that all decisions, become informed decisions.
Use Case: Getting to Know the Brands You Want to Work With
We were at the London eCommerce EXPO last week and were surprised by how many business owners showed up to us, sharing the need for data in the most (apparently) unexpected applications. The most interesting was adding context to business partnerships. In fact, when a service provider approaches a brand, has very unstructured information about the brand itself, and ends up using a generic pitch. Leveraging more context about the brand can help deliver a more effective commercial proposition: What product categories they offer, at what price range, and what markets they operate in, are very powerful insights, but only if available before approaching the brand.
This was confirmed to us by an international tax-optimization platform, by a Buy-Now/Pay-Later (BNPL) service provider, by a logistic-services platform, by a system integrator, by a business consultancy firm, a web developer, and even an accountancy firm, just to name a few.
This is can be done only when this information can be accessed fast and easily. This is what we are building at Databoutique.com: Instant, smooth access to data so that researching a brand and its competition can actually be done in context, you would never think of doing it before, for lack of time, resources, and skills.
Curious? Join in for free:
New on Databoutique.com
So what’s new on the platform? This week we will be adding a new important website to our Fashion dataset: Farfetch.com. You will be able to navigate over a million products and ten thousand brands in the Fashion industry, between Farfetch and Zalando.
Data download feature: Download data in CSV from each chart, for easily creating your own charts and reports in MS Excel or your tool of choice.
New chart flavour: Slight but nice improvement in the graphic rendering of the charts, we hope you’ll like it :)
Data in the news
Where Databoutique.com data has been used in the most recent weeks:
Alliance Bernstein Research: Global Luxury Goods: The August 2022 'price discipline' index - the three-year stack
Chart of the Week: A Glass Ceiling in Pricing
Sometimes brands are tapped by an invisible price glass ceiling: A pricing level they struggle to get through. Sometimes it’s how the brand decides to position, driven by strategy and competition. Sometimes it is linked to how retailers perceive the brand, usually a reflection of how much consumers are willing to spend for the brand.
Let’s take an example in 4 handbags brands on Zalando below 500 EUR: Furla, Guess, Liu-Jo and Pinko. While Guess handbags seem to stretch in the entire price range covered by other brands, such as Furla or Pinko, they really stop at 180 EUR, covering very sparsely the price range above. This is also true for Liu-Jo.
That’s it for this week. If you find this worth it, share it with whom it might be interested!