What is DataBoutique?

As new users are joining in, let us start by introducing ourselves!

DataBoutique is a price visualization tool. It helps marketers, entrepreneurs, and product specialists analyze and compare brands in a simple and intuitive way.

Why use DataBoutique?

Simply put: To have a clear vision of a brand’s positioning.

You can use DataBoutique to define:

• Single Product Pricing: Visualize the entire segment space to see where your product fits in. Base your decisions on real price data. Visualize your competition.

• Brand-wide strategic view: Break down competitors’ price positioning strategy by category, geography, and distribution channel

Build your market understanding by asking the right questions:

• How many products is a brand offering?

• In which categories and subcategories?

• At what price points?

• On what websites?

• In which countries?

and then compare these answers with any other brand in its sector, to have a lucid market perception.

Two ways to use DataBoutique

There are two ways people use the platform:

1. TOP DOWN: To get the big picture and have an unbiased look at the market. Who are the brands competing here? Where are they positioned? How do they compare to each other? This approach is frequent in marketing preliminary studies, to validate ideas and back them with a solid data approach.

2. BOTTOM UP: To get in hyper detail. Search the exact product you already know, and position it against the competition. Get a clear sharp view or where things stand.

How to access DataBoutique

At this stage, we are inviting the first pool of fashion industry experts and professionals. If you wish to join in, just reach out to us and we’ll help you get access!

Now your turn: A few questions

Now your turn: A few questions to help us help you!

Tell us you first impression!

… and for those that are already using it for a couple of weeks, please tell us also your second impression by clicking here.