This is the weekly update from Databoutique.com, the instant market research platform. We cover new features, use cases, and noteworthy stuff.
Making research less painful
Researching competition is a very “resource-hungry” activity: It takes time and money. We want to make it less so.
The hard truth: Only deep pockets organizations use tech tools (that few in the organization can use) to research competition. The vast majority of brands does the research manually, and only when they really have to. It’s just too much of a hassle.
When something valuable is postponed because too painful, there is a problem.
So this is what we do about it: Make research faster. This way, more brands (large and small) can do it. More people within a brand (C-levels, managers, interns) can do it. More people outside a brand (advisors, consultants, partners, students, journalists) can do it.
And then maybe someone, someday, will make better decisions out of it, who knows.
Curious? Give it a try:
The Platform
On Monday, September 19th, 2022 beta users were allowed to sign up. The first batch entered and started playing around with the UI, and we started collecting some juicy feedback… which kept us busy with improvements, bug fixes, and chisel work.
Key updates on today's release: A new brand filter and a clearer taxonomy for the product category.
Current data content: We are starting from the fashion industry with the marketplace Zalando. There are over 5 thousand brands and half a million products to browse around.
If you want to apply as a beta user, here is the right place:
Data in action
Who has used our data recently:
Textil Wirtschaft, the German textile industry magazine: Editorial on Farfetch, Nr 25 (print edition)
Alliance Bernstein: Luxury Goods Price Discipline Index Report, August 2022 (Bernstein clients only)
Chart of the week
A little taste of what you can do with Databoutique.com: Brand price positioning in men’s footwear sneakers for Boss, Emporio Armani, and Tommy Hilfiger: After the turnover within Boss, it’s worth pointing out the (gradual) shift to a higher price point, closer to Emporio Armani. Tommy Hilfiger clearly has a different positioning.
That’s it for this week. If you find this worth it, share it with whom it might be interested!