Case Study: Nike vs Reebok
Price strategy of two sport shoes giants benchmarked
Nike stretches high
Nike products’ prices are stretching far beyond the sports shoe category, while holding firm ground in the price core segment.
Nike and Reebok price range on Farfetch.com women sport shoes, May 2022.
Reebok boxed in the 100-400 EUR range
Zooming in, below the 1.000 EUR mark, we can see Reebok’s products are boxed (with very few exceptions) in the 100-400 EUR range, whereas Nike is covering very well the entire 100-600 EUR range, with a firm presence in the 600-1.000 EUR range.
Nike and Reebok price range filtered below 1.000 EUR, on Farfetch.com women sport shoes, May 2022.
Nike Inc. is an American multinational company that designs, develops, manufactures, and markets footwear, clothes, and other fashion accessories worldwide. Nike is the largest and most popular sportswear maker in the world, with a ubiquitous presence of its swooshing trademark in every athletic shoe market.
Reebok is an international sports and lifestyle products manufacturer, renowned for the iconic Union Jack logo trademark on its product. Reebok prides itself on its efforts at integrating technological advancements into sportswear products, which includes its development of the famous Reebok Pump Technology.
Farfetch is a luxury fashion marketplace that markets fashion products. Farfetch has a discrete local-language app for customers worldwide. The company's primary business model is to connect buyers with fashion brands and give them access to luxury items and accessories.
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